Why Direct Mail + PURLs?
Results are all that matter when marketing for your company. Direct mail is one of the most effective marketing communication tools available.
Direct Mail allows mortgage companies and lenders to integrate creative strategies into their mail campaigns, like personal web pages (PURLs) and QR (Quick Response/paper-based hyperlink) codes, to clearly deliver their marketing messages. By linking QR codes with PURLs, prospects can access their web pages right on their phone. Studies by The Wise Marketer show the average person touches their smartphone 43 times a day.
When people receive tangible, personalized offers in the mail, they are more likely to open them as opposed to emails, because they can hold them in their hand and feel they are in control. Statistics prove that Direct Mail is by far more effective than email marketing. Top Rank Marketing’s studies show on average 70-80% of all emails are spam that will inevitably be put in the junk mailbox.
In today’s world, connecting Direct Mail with digital-savvy consumer personal web pages has opened up the door to enhancing personalized offers. According to CompuMail, 70% of Americans say Direct Mail is more personal. People want to feel like their personal information is safe, not out there on the web for fraudulent, online scams.
A more secure alternative to emails are PURLs. These unique web pages contain your prospect’s first/last name and allow them to securely log into and view their personalized mortgage offer. Our PURLs ensure your prospect’s privacy, making them feel their information is protected.
PURLs help you generate more leads, because they pique a prospect’s interest. As you can imagine, some prospects may be shy about picking up the phone and speaking to someone they don’t know about their personal financial situation. Overcome this obstacle by integrating innovative media into your PURLs, such as a custom video, creating a more engaged prospect that is less likely to rate shop and more likely to close.
Integrating PURLs into your Direct Mail Campaign allows you to reach more prospects, while maximizing the benefits of both Direct Mail and Digital Marketing all in one. Maximize endless growth potential for your company, while increasing your bottom line with an integrated marketing campaign.
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Top Performing Programs to Diversify Your Pipeline
We customize your marketing programs around your target borrower. Select your own specifications or go with our recommendations!
The Easiest Way to Manage Your Integrated Marketing Campaigns
Our marketing management software allows you to track all of your marketing campaigns in one easy place.
- Real time database lookup of mailed prospects showing details of criteria.
- Create new customer lists and upload your existing contacts.
- Google Street View for each customer.
- Take detailed notes and set reminders for your important tasks.
- Never miss a call with our missed call text notification.
- Export to DU or Encompass - Import from Zillow... with the push of a button.
- Interactive mail and call tracking.
- Run custom reports to track LO performance.
MailerLeads is a full service marketing company with over 30 years combined marketing experience. We pride ourselves on the fact that we have an A+ Gold Star BBB rating with zero complaints. We've proven that Direct Mail benefits successful mortgage companies, and understand the challenges that you face in today's tough market. We track trends in the mortgage industry, and are constantly changing filters, offers, and creative design to keep up with market trends.
We are different than other companies that send out direct mail. Our cross platform team is comprised of seasoned marketing experts with extensive real estate and mortgage expertise, developed through formal education, hands on learning, experience and training. We do not have any affiliation with a mortgage company or lender. Our clients range from new start-up lenders to well established banks, across 48 states. MailerLeads' main objective is to generate new leads and ultimately new customers for our clients.
MailerLeads is not just a printer or list provider. We drive pre-qualified FICO borrowers to you directly through our integrated Direct Mail + PURLs marketing campaigns... no longer rely on internet leads, clients lists, and referrals alone. Not only can you customize your marketing campaign, you can choose the type of borrower that will call you directly.
Since our mailers are tested and tracked, we only mail what works personalized, FICO compliant, professional letters. We don't outsource any part of your integrated marketing campaign. All mailed prospects are suppressed for 30-60 days... so you won't be competing with another MailerLeads' client.
- Marketing Consulting / Campaign Analysis
- Credit Bureau FICO Approval
- List / Prospect Consulting & Management
- Custom Letter Design / Copywriting
- PURL Webpage Design / Propagation
- Printing / Letter Shop
- Delivery to Post Office / CASS Certification
- Mail Delivery Tracking
- Campaign Performance Tracking Software
We send millions of mailers out each year - we know what works best! Lenders, bankers, and brokers who use our mailers are not only surviving... they are thriving!
150 Springside Drive
Fairlawn, OH 44333